How Did Kylie Jenner Become A Billionaire?

Introduction

Kylie Jenner is an American media personality, model, and entrepreneur. Forbes named Kylie Jenner the youngest self-made billionaire at 21. She took this title from Mark Zuckerberg who was 23 when he became a billionaire. 

Fig: Kylie Jenner

Kylie first shot to fame when her family debuted its television series, ‘Keeping up with the Kardashians’ in 2007. She harnessed the family’s fame and fortune to kickstart her career as an entrepreneur.

Kylie’s Journey

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She made money from many endorsement deals. Her main source of income though is Kylie cosmetics. She founded the company in 2015 and owns 100% of it. The company first made ‘lip kits’ and then created a line for eye and skin products. At first the company sold cosmetics online and in popup stores but later struck a deal with American cosmetics retailer Ulta Beauty. In the first 18 months of the company’s inception, it reported to have brought 400 million dollars of revenue.

Kylie’s Cloth Brand

In 2016, alongside her sister Kendall Jenner, she launched a clothing line called Kendall + Kylie. The line featured at PacSun and TopShop locations across America. Kylie also has her own wardrobe collection. In November 2019, Jenner signed a deal to sell a majority stake in her cosmetics company, which valued the company at $1.2 billion. 

Many people criticized Forbes’ decision to call Kylie Jenner self-made, considering that she comes from an incredibly wealthy and famous family. Recently, Forbes has reported that Kylie Jenner is not in fact a billionaire and she has embellished the profit and size of the company and misled them. In a new report, Kylie’s net worth was estimated at 900 million dollars.

Kylie’s Social Media

Kylie has developed a massive social media following and has leveraged this into monetary gains. Her near-billion dollar empire consists of only 12 employees. Manufacturing and packaging is outsourced to Seed Beauty. Sales is outsourced to Beautify. Kris Jenner, Kylie’s mother handles PR and Finances. And because of these minuscule costs, the profits are outsize and go right into Jenner’s pocket.

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