Taylor Swift is an American pop and country music singer-songwriter. She has received several awards for her music including 10 Grammys. Scott Samuel popularly known as “Scooter” Braun is famously known as Justin Beiber’s manager and as the chairman of Ithaca Holdings.
Swift began her career as a musician at Big Machine Label when she was 15, and stayed there until November 2018, when she switched to Universal Music Group’s Republic Record in a highly publicized deal. Everyone involved presented the move as a cordial business decision with no hard feelings involved — until June 30, 2019, when Swift wrote her Tumblr post criticizing Scott Borchetta, Big Machine’s CEO and founder and Scooter Braun as bullies.
On June 30, The Big Machine Label Group announced that it had been acquired by Scooter Braun and his company Ithaca Holdings. This gave Braun ownership over Swift’s first six studio albums and her masters (The master recording of a song is the first recording of it, the one that all copies are made from). Swift claims that she found out about the sale at the same time as the public. She was shocked and said that she was not allowed to own her work in the first place.
Swift said she knew the rights to her music would be left with Scott Borchetta when she left the company. Swift accused Borchetta of taking advantage of her toward the end of their working relationship: “When I left my masters in Scott’s hands, I made peace with the fact that eventually he would sell them. Never in my worst nightmares did I imagine the buyer would be Scooter,” she wrote.
“This is my worst case scenario,” Swift wrote. Braun, she declared, was an “incessant, manipulative bully,” and now he owned all of her masters. Swift also cited examples of when she said she had been publicly ridiculed by Braun and his clients. Now, you know why she is upset that her music is owned by Braun. “Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.”Swift said.
Scott Borchetta responded to Swift within a few hours via a blog post on the label’s website titled “So, It’s Time for Some Truth”. He accused her of distorting the facts.
Borchetta began his post by revealing that Swift’s father, Scott Swift, is a shareholder in Big Machine. All shareholders were alerted of the sale on June 25, 2019, Borchetta claimed, and the details were finalized in a shareholder’s vote on Friday, June 28. Borchetta also said that he contacted Swift via text message on the following Saturday to personally let her know of the situation. Borchetta also claimed that Swift was offered a deal in which she could have possibly owned her music but “she chose to leave”.
Soon the fight died down and for a while, it appeared that things had settled and then came Swift’s open letter, on November 14. Swift accused Braun and her former label’s chief executive, Scott Borchetta, of barring her from performing her old hits in American Music Awards and playing it in a Netflix Documentary about her life. “This is WRONG,” she wrote on her social media pages. Swifties, as well as other celebs like Gigi Hadid and Selena Gomez, were furious on Swift’s behalf, and stood in solidarity with her. However, Scott Borchetta and Scooter Braun denied this.
With all the details, statements, and growing involvement from other celebrities, the situation got more complex with every minute.
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